How Can Automated Order Entry Save Brokers Hours Each Week?

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Every freight broker knows the pain of manual order entry. You get an email from a shipper, copy the details into your TMS, confirm rates, and send a carrier dispatch. Sounds simple—until you multiply it by dozens of shipments a day.

Here’s what happens:

• One typo can send a truck to the wrong location.
  
  
• Manual retyping wastes hours every week.
  
  
• Miscommunication causes delays, frustrated carriers, and unhappy customers.
  
  

For brokers, the cost isn’t just time—it’s lost trust. Every mistake is a hit to your credibility, and in an industry where relationships drive revenue, those hits add up.

What Is Automated Order Entry in Freight?

Automated order entry replaces manual typing with technology that reads, processes, and organizes orders directly into your Transportation Management System (TMS).

Instead of:

• Opening emails
  
  
• Copying shipment details
  
  
• Retyping customer information
  
  

… automation pulls those details in automatically and creates the order in your TMS.

Key features of automated order entry include:

• Email parsing → Reads structured order details from customer emails.
  
  
• EDI (Electronic Data Interchange) → Sends shipment data directly between systems.
  
  
• Templates and autofill → Pre-populates common order fields for repeat customers.
  
  

The result? Fewer errors, faster workflows, and more time for brokers to focus on what really matters: booking freight and serving customers.

Why Automated Order Entry Matters for Brokers

For freight brokers, every minute spent on data entry is a minute not spent building relationships or finding capacity. Automation changes the equation.

Here’s how it pays off:

• Saves time daily → Brokers can reclaim hours each week by eliminating retyping.
  
  
• Reduces errors → Automation ensures the order is captured exactly as the customer sent it.
  
  
• Improves cash flow → Faster order entry means faster billing and fewer disputes.
  
  
• Boosts customer service → Shippers get faster confirmations and smoother communication.
  
  

Think of automation as removing the “busy work” that eats into your day—so your team can focus on scaling operations instead of chasing down paperwork.

How Rose Rocket Automates Order Entry

Rose Rocket was built to solve the exact pain brokers face with manual order entry. Here’s how the platform works:

• Email Parsing
  Rose Rocket reads incoming customer emails and pulls shipment details directly into your TMS—no retyping required.
  
  
• EDI Connections
  For larger shippers using EDI, Rose Rocket connects directly so order data flows instantly between systems.
  
  
• Order Templates
  For repeat customers, Rose Rocket creates templates that auto-fill addresses, instructions, and rates—cutting order creation to seconds.
  
  
• AI-Powered Speed
  As an AI-native TMS, Rose Rocket learns from your past entries, predicting fields and reducing the number of clicks needed to process new orders.
  
  

Instead of living in your inbox, orders flow seamlessly into your TMS—ready for quoting, dispatch, and billing.

The Ripple Effects of Faster Order Entry

Automating order entry doesn’t just save time—it transforms operations across the board:

• Faster Dispatching → Orders move to drivers more quickly.
  
  
• Stronger Carrier Relationships → Fewer delays mean happier carriers who want to work with you again.
  
  
• Better Customer Experience → Shippers get confirmations in minutes instead of hours.
  
  
• Scalability → Your brokerage can handle more freight without hiring more back-office staff.
  
  

In a market where margins are tight, every hour saved is capacity gained.

Real-World Example

Imagine a brokerage handling 200 shipments a week. If manual entry takes an average of 10 minutes per order, that’s 33 hours a week—nearly a full-time role spent just typing.

With Rose Rocket’s automated order entry, that time shrinks to a few clicks per shipment. The hours saved can be redirected to sales, carrier relationships, or expanding into new lanes.

That’s not just productivity—it’s growth.

Cut Errors Instantly

Manual order entry is a silent time thief for brokers. With Rose Rocket’s automated order entry, you can reclaim those hours, reduce costly mistakes, and give your customers the faster service they expect.

Get started with Rose Rocket today.

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